He also referred to the process of creating sans serif typefaces as his “main life’s work”, noting that sans serifs were more difficult to design than serifs due to their stark simplicity. Avenir was released in three weights in 1988, which later expanded into a six-weight family.įrutiger often referred to Avenir as his masterpiece, describing it as "the hardest typeface I have worked on in my life". He worked on Avenir alone, without the help of drafting assistants, and said he designed the typeface with "human nature in mind". Frutiger had dabbled in both sculpture and type design from a very young age, and the influence of the strict, formal cursives taught to him in his Swiss schooldays galvanised him to create more modernist and revolutionary alternatives. Avenir was created by legendary Swiss type designer Adrian Frutiger (1928-2015), who also created Univers and the self-named Frutiger. Okay, let's get into the Avenir typeface history.
Who Created the Avenir Typeface? Adrian Frutiger pictured in 2002, towards the end of his period working on Avenir Next alongside Linotype’s in-house type designer Akira Kobayashi.
Avenir paved the way for later humanist geometric sans serifs, such as Freight Sans and Calluna Sans. The typeface is exceptionally legible and clear to read, making it highly versatile for use in headers and body text. Although classified as a geometric typeface, Avenir (which means ‘future’ in French) has some humanist features which bring warmth and openness to the typeface.Īvenir is one of the most widely used typefaces in corporate branding, with many well-known corporations, including banks, rail companies, and food brands, using the font prominently in their logos and brand identities. Avenir is a sans serif typeface in the tradition of geometric type styles.
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